The bottom line: hoaxes and scams get more attention. Washington Post ends its “What was Fake” column after a 1-1/2 year run. They found that over the years, what started as debunking and truth-telling has become viral “via old-fashioned schadenfreude – even hate.” Rick-rolling, trolling, exploiting, and sensationalism is at an all-time high with people wanting information confirming and conforming to their views.
Facebook wants to improve the user experience by reducing the amount of news containing hoaxes or misinformation. They do not remove or review the content – instead an annotation is added that users have reported on its accuracy.
In August 2014 Facebook tested “Satire” tags added to posts like ones originating from The Onion, which users would spread, thinking it was actual news. Washington Post ran a little test of their own to see which satire site’s Facebook news feeds showed “Satire” tags.